Pure Volume Re-Design
This project was a team project on behalf of Fanshawe College, where we were tasked with creating a full re-design of the PureVolume pop-culture website (http://purevolume.com) I took on the role of design lead, while my counterpart worked primarily on the development side of the project. Despite working separately as designer and developer, we worked collaboratively to conceptualize the overall design and direction of this project. The project required that we re-design the home page of the website as well as one individual post page. You will notice we added a category page which is necessary to depict the proper user flow of our re-design from start to finish. The images on the home page act as navigational links to each post category, where the user is then able to select a post to read under that specific category. The primary objective of this website, as defined by the client, was the ability to monetize their posts. We strategically implemented ad placement within the post that was non-intrusive to the user, but was in a position that offered maximum visibility.